Weekly Digest for 22 August 02012

The editing for Work.Smarter! Volume Two is moving ahead, I have planned to get it uploaded to Amazon by Friday, stay tuned for a special offer. Of course, as subscribers to this newsletter you all will get first crack at the specials. If you have any ideas for what you would like to see as a special, hit “Reply” and let me know!

Thought for the Week
This week I am focusing on getting out of the office more in order to get some face time with people and work on follow ups to my sales calls from last week. I have filled out my Freelancer’s Workweek scheduler and made time for every single thing I need to work on this week, it’s pretty exciting. In my Weekly Review I discussed how the other sheet did not work so well and let me get overextended that past two weeks. I am already 90 minutes ahead of schedule!
I want to spend some time out of the office for a second reason, simply to meet some new people and talk with others that I already know. I had a great time last Tuesday working with the folks from GALA on their annual dinner and I am looking forward to doing some more volunteer work with them.
Share your thoughts with the group on G+: https://plus.google.com/107930630692298860551/posts/PLjycgKfhp5


Out on the Public Web
I just found The Blog of Impossible Things, and what an inspiration. http://www.joelrunyon.com/two3
What is next in the world of Blogging? Well, that is a big question, isn’t it? Mark Schaefer talks about it here http://www.businessesgrow.com/2012/07/31/is-there-anything-new-in-blogging-no/ where he reflects on his BlogWorld experience, “Is there ANYTHING new to be excited about in blogging?  I’m not talking about a tweak to a commenting platform, a new way to schedule tweets, or a WordPress plug-in. What is going to change the game in blogging? What is going to take us to the next level? What IS the next level? What will replace blogging as a means to provide rich content and ideas to our audiences?
If we stagnate, we die.  What’s next? “

Mitch Joel alerted me to the discussion in his email update, with his dissenting view:
” It’s a place where you (and everyone else who wants to write and have a voice) gets to be free to try it out and see what kind of audience their words, images and even video connects with. Blogging – as a platform – may never have anything new to show for itself. Blogging – as a creative white space – is still in its early days. This means that everyday we should always be seeing something new, interesting and worth remarking about. It means that we should be looking less at the innovations that come from the platform of publishing and much more at what that platform produces.”
I have been thinking a lot about blogging and how it works and what it really is as I prepare my “Blogging for Business” presentation for next month. I have partnered with the local economic development corporation to put this on and I think that I will have some really great stuff to share. The preso will get recorded and shared, probably by the end of October.


Guest Postings
My column for B2B Insights last week was all about keeping up with what is happening in your field
Weekly Letter Excerpt
Building a platform to sell your stuff, Part Two

Last week I wrote about three tools that you can use to sell your stuff online. Today I want to give an example of why it is so important.

The following is an excerpt from a post at Boing Boing about what happened when a cartoonist got a sudden influx of new traffic to his website. 

Cartoonist Lars Martinson submitted the first installment of the Kameoka Diaries to Reddit. As a result, his website, which gets about 100 visitors a day, had 48,342 visitors in a single day. He thought he might sell a couple hundred more ebooks than usual because of the new influx of visitors. That was a gross overestimate.

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Once again, thank you for your attention. I look forward to discussing these topics with you. If you have any suggestions for future “Thoughts of the Week”, please reply and share them. Maybe one of your questions will become part of a future volume of Work.Smarter! (See http://worksmarterbook.com for more)
Have a great week!
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