Weekly Digest – 8 May 02012

The purpose of this newsletter is to foster the exchange of information through communication. Please consider replying to this email for a private dialogue, or via http://plus.google.com for a public exchange. Thank you!
Thought for the Week
I wrote a little rant at Phil’s blog, about Working On Your Business. So many people seem to be getting bogged down in the day-to-day of their business or work and are not taking or making the time to invest in improving their situation. There is enough time. You have enough energy. Take a moment and make sure that you are aiming yourself in the right direction. This topic is also the subject of the Weekly Letter, which I expanded for the subscribers. See an excerpt below.
Feel free to join the discussion in the comments.

Out on the Public Web
Useful information that you can use:
Small Town Rules, an interview by Pam Slim with Becky McCray
More on the Small Town Rules from Drew McClellan

Barry and Becky tell great stories, offer up plenty of examples but best of all — give us seven rules to learn and follow, no matter how big or how local your business is.

1. Plan for zero. Planning for zero income requires building new sources of revenue and all kinds of different equity.

2. Spend creative brainpower before spending dollars. This protects you from doing something just because everyone else is… and let’s you introduce your customers to the real you.

3. Multiply lines of income to diversify your risk. That way if one stream runs dry, the others keep things flowing.

4. Work anywhere, anywhen through technology. We have new expectations and tolerance for how and when we get responses from companies.

5. Treat customers like community. Make them feel valued, special and like an insider.

6. Be proud of being small. Small and nimble is the new big.

7. Build your local connections. Making connections that count help you accomplish the first 6 rules because you quickly learn that you can’t do it alone.

From Brian Clark - Agile Content Marketing: How to Grow an Audience that Grows Your Business

Guest Postings
Invite your customers to Foursquare, at Phil Gerbyshak.com
Make a Video Journal
Weekly Letter Excerpt

Use SocialOomph to schedule your tweets.

There are two schools of thought on this, the one that says automated Tweets are bad is the one we are going to ignore. I will be the first to admit that I am not a purist on this theory. Yes, Twitter is designed for conversation – but you may use it as a broadcast tool. Unless you have the time or the budget to hire someone to keep an eye on your Twitter and Facebook and Blog Comments and ghost-tweet for you, you need to put out some scheduled, automated tweets. Post 4 or 5 tweets per day, and then keep an eye on your email for responses. I use Socialoomph.com because it is free and simple.

Schedule your tweets for the times when your audience is most likely to be engaged. If you do not know when that is, you can use a tool like http://timelinetweets.com/ to find out when your retweets and shares happen. Schedule your tweets accordingly. If you want you can also do some experiments, try tweeting three times in a row, 45 minutes apart, starting at different parts of the day.

Once again, thank you for your attention. I look forward to discussing these topics with you. If you have any suggestions for future “Thoughts of the Week”, please reply and share them.
Have a great week!
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